A website shouldn't be an expense to your business, it should be an investment.
Before you start your next big website project, it's always important to grasp what goals you intend to get out of it.
Rather than focusing on your website's content, you should focus on how that content relates to your customers.
It can be tempting to jump right in and start designing, but there is value in making sure you sure you understand every aspect first.
Thinking from your point of view rather than the perspective your customers could be losing you sales.