Help build customers trust and see you as a thought leader with better content, resources and tools.
Turn blog posts into longer-form guides with a table of contents, social sharing, and better call to actions.
Bring all your posts and resources into one main page that you can direct customers to.
Add interactive calculators that show customers in-line results for queries they have, and have it gated if you prefer.
Expand your FAQs into proper answers and walkthroughs so customers aren’t left hanging.
Collect and display a list of partners, relevant tools, or other types of list that customers can search and filter.
Spin one or several blog posts into downloadable e-books to show thought leadership.
Display recent and historical updates to show customers how you’ve been building on the product.
Video centres, competitor comparisons, document templates; you can add the content types that best fit your product.
Report, recommend, realise, repeat; the four pillars of the growth engine.
By starting with a report, I can identify any potential quick-wins, what content you already have, and how that content can be leveraged into other content and resources.
I’ll give recommendations on what resource types we should be focusing on, and confirm with you where we want to start.
With our focus in view, I’ll design the brand-friendly page in Figma, get your sign-off, develop the page in your Webflow project, then show you how you can manage the collection or resource type.
Each month we will decide on a new content type to focus on. I’ll design and develop it just like before, and give you the tools to continue to add to it yourself.
Head of Marketing
Head of Marketing
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