Rome wasn't built in a day. Neither are websites. The planning and crafting of a website will take a considerable amount of thought before you even get to the start of designing and developing it.
I’ve put together a comprehensive list of questions you need to know before you start redesigning your website. It can be tempting to jump right in, but there is a considerable amount of value to be derived from taking it slow and making you sure you understand every aspect before you jump in.
Let's get started.
First and foremost, your website goals are the most important aspect that should be reflected on. Most people are wanting a new or updated website to help strengthen their businesses, but does that comes in the form of wanting more customers, sales, or inquiries?
Your customers are the most important stakeholders of your website. Every design choice you make should be in favour of making it a better and smoother experience for them. You want to get into your customer's head and try to imagine every decision they make, and why they make that decision.
It's vital to know what leverage you have to win customers over against the others in the same industry. It's common for a customer to search a term in Google, and then open the first 3-5 links to compare and find the best option for them. So why would customers finally decide on your business over one of your competitors?
Many businesses completely skip planning content and focus more on the checklist of what they want to see on their website. Most of a websites design is based around its content, and simply thinking you will fill out the content later is a dangerous plan. If you're redesigning a website, it can be the perfect time to reflect on what is or isn't working about the current content on your site.
Your design style should be consistent through every interaction a customer has with you, including on your website, your social channels, and through your marketing. It's essential to know what you want customers to think about your brand through your brand style. Do you want your businesses to look confident? High-end? Trustful? This can be portrayed through using the right colours, icons and imagery, but first, you must understand what you are trying to portray.
Having a beautiful website means nothing if you haven't set up the process of why customers want to come to you, and how you will convert them into a sale or to become a client. It's not enough to think that throwing content at your website will be enough to convince your customer; you also want to understand each step you are taking them through before you sell to them.
Aside from your website, it's great to have other places where your customer will come across your businesses that helps to strengthen your brand in the minds of your audience. Keep in mind the social channels you are currently on, and why each one is important for your businesses. It's better to focus on a couple of avenues than to get lost trying feeling like you have to be on every new social media platform that comes up.
If you go into a website project without a budget, you're setting yourself up for a website that doesn't make sense for you or your business. The worst thing to come from this is "feature creep" (just one more page, ooh and one more section, and I might just change these colours...) that ends up wasting your time and money. Because of this, it's important to set a budget upfront, and get a fixed price for your project so you know the total cost upfront, rather than a price that keeps going up over time.
So that's an exhaustive list of the kind of questions you should be asking yourself when you're about to go through a website build or redesign. It might be worth jotting some notes for the questions that speak out to you, or to just ponder the questions before going to a freelancer or agency.
Start with a Webflow template and have your new website up in no time.
Before you start your next big website project, it's always important to grasp what goals you intend to get out of it.
Thinking from your point of view rather than the perspective your customers could be losing you sales.
I've worked with countless businesses around the world. Maybe you'll be next.