What is a Webinar Page?
A Webinar Page provides information about upcoming webinars, as well as access to past webinar recordings, registration forms for upcoming sessions, and other resources related to webinars. Webinars, short for web-based seminars, are online presentations, lectures, workshops, or meetings conducted over the internet using webinar software.
What should a webinars page include?
A registration form or button for upcoming sessions, a short description of what each webinar covers and who it's for, and a library of on-demand recordings from past sessions so the page keeps generating value between live events.
Should webinar recordings be gated behind a form?
It depends on your goals. Gating recordings behind an email capture generates leads but reduces how many people actually watch; leaving recordings open tends to drive more views, shares, and long-term search traffic. Many sites gate live registrations but leave past recordings open.
How do you get people to register for a webinar?
Lead with a specific, useful outcome in the title rather than a vague topic, name any guest speakers prominently, and send reminder emails as the date approaches — most registrations happen in the final 48 hours before a webinar.
Should each webinar have its own dedicated page?
For higher-profile webinars, yes — a dedicated page with its own URL is easier to promote, gets indexed individually by search engines, and can keep collecting traffic to the recording long after the live date.
