What is an Events Page?
An Events Page offers information about upcoming events, such as conferences, seminars, workshops, webinars, trade shows, or other gatherings hosted or sponsored by the organization or relevant to its audience. The purpose of an events page is to inform visitors about upcoming opportunities to engage with the organization, participate in industry-related activities, and stay informed about relevant events.
What should an events page include?
A clear list or calendar of upcoming events with dates, locations (or "online"), and a short description of what each one covers, plus a registration link or button for each. Past-event archives that link to recordings or recaps also help the page keep earning traffic after an event has passed.
Should past events stay on the page?
Yes — archiving past events with a recording, recap, or photos keeps the page useful and searchable long after the event date, and gives visitors evidence of what to expect from future events.
How far in advance should events be listed?
Enough lead time for visitors to plan around it — typically 4-8 weeks for a webinar and several months for an in-person conference — but avoid listing events so far out that the page looks empty in between.
What's the difference between an events page and a webinars page?
An events page usually covers a mix of formats, including webinars, conferences, and meetups, while a dedicated webinars page focuses specifically on online sessions and typically includes on-demand recordings alongside upcoming ones.
