Squarespace to Webflow

Many companies are migrating their websites from platforms like Squarespace to Webflow. The reason? Squarespace, while great for beginners, often falls short when businesses need more design flexibility, control over SEO, or custom functionality. If you’ve decided that Squarespace no longer suits your needs and you’re ready to move your site to Webflow, this guide is for you.

In this post, we’ll explore practical tips, tools, and hacks to make migrating your site from Squarespace to Webflow as easy as possible. The goal here isn’t to redesign your site but simply to move it from Squarespace to Webflow smoothly. Let’s get started.

Squarespace to Webflow Migration at a Glance

• Typical timeline: about 1 to 2 weeks for a template-based Squarespace site, longer if you have a large blog or an online store.
• Biggest SEO risks: old URLs without 301 redirects, lost page titles and meta descriptions, and Squarespace URL patterns that don’t exist in Webflow.
• What moves over: your text content and media, but not your template or design. The design is rebuilt in Webflow.
• What protects your SEO: a full sitemap and metadata export, a one-to-one redirect map in Google Sheets, and Search Console monitoring after launch.

Key Steps for Squarespace to Webflow Migration

• Download a full website sitemap
• Extract meta titles and descriptions from your old website
• Format and edit exported content, redirects, and meta data in Google Sheets
• Rebuild the site and import your content into Webflow
• Set up Webflow redirect rules to ensure smooth navigation and SEO preservation

1. Download a Full Website Sitemap

The first step in migrating from Squarespace to Webflow is to download your existing site’s full sitemap. This will give you a complete list of URLs so you can track each page and ensure nothing is missed during the migration.

Tool to use: XML to CSV by Bulk GPT

Squarespace automatically generates an XML sitemap for your website, which you can find by appending /sitemap.xml to your site’s domain (e.g., yourwebsite.com/sitemap.xml). Use Bulk GPT’s tool to convert that XML sitemap into a CSV format.

How it works:

• Paste your sitemap URL into the XML to CSV tool.
• Download the CSV file, which contains a list of all your website’s URLs.
• Use the CSV file as a roadmap for rebuilding your site in Webflow.

Having a clear overview of all the pages on your site will help ensure you don’t forget any during the migration. You can also run a crawler such as Screaming Frog to catch pages the sitemap leaves out.

2. Extract Meta Titles and Descriptions from Squarespace

One of the key elements to preserve during your migration is your website’s SEO. This means you’ll need to transfer all meta titles and descriptions from your old site into Webflow.

Tool to use: Meta Tag Extractor by Buzzstream

This handy tool allows you to extract meta tags (titles and descriptions) from your Squarespace site. Keeping your metadata consistent during migration helps maintain your search engine rankings. A crawler such as Screaming Frog can export the same data for the whole site in one go.

How it works:

• Enter your Squarespace URL into the Meta Tag Extractor tool.
• Download the extracted data, which will include meta titles and descriptions from your current site.
• Save this data in a CSV or Google Sheets format for easy reference.

With your metadata ready to go, you can quickly input it into your new Webflow project, ensuring you maintain your current SEO strategy.

3. Use Google Sheets to Format and Edit Content

Next, you’ll need a way to organize your exported content, plan redirects, and manage your metadata during the migration. Google Sheets is a great middle ground for doing just that.

Tool to use: Google Sheets

Google Sheets makes it easy to:

• Organize your blog content: if you have blog posts or portfolio items in Squarespace, you can format them in a sheet before importing them into Webflow.
• Plan 301 redirects: put old URLs from your sitemap in one column and the matching new Webflow URLs in the next.
• Edit and update metadata: copy the meta titles and descriptions you extracted into Google Sheets for easy editing and updates.

How it works:

• Export your content from Squarespace. Its export option in the site settings produces an XML file covering pages and blog posts, which you can convert to CSV. Product data from a store is exported separately.
• Use Google Sheets to review, edit, and format your content.
• Keep track of redirects and make sure your SEO metadata is up to date.

Squarespace’s export doesn’t include everything. Check that your images, galleries and embedded content have come across, and download the originals yourself if they haven’t.

4. Rebuild the Site and Import Content into Webflow

With your URL list and metadata ready, build the new site in Webflow.

1. Set up a Webflow project and define your colours, typography and spacing as variables.
2. Recreate the structure: homepage, pages, blog and any other sections, using components for the navbar and footer.
3. Create CMS collections for your blog posts, portfolio items or any other repeating content.
4. Import your content using a CSV, or enter it by hand for smaller sites. Check formatting, images and links in a sample of items.
5. Check every breakpoint, because Squarespace sections respond to screen size differently from Webflow.

5. Setting Up Webflow Redirect Rules

Redirects are crucial to ensure visitors and search engines can still find your pages after moving to Webflow. This prevents broken links and helps maintain your SEO authority.

Here are some helpful Webflow redirect rules and tips:

• Exact Match Redirects: If the URLs for some pages haven’t changed between Squarespace and Webflow, you won’t need a redirect. These URLs will work as they are.
• Wildcard Redirects: If your Squarespace URLs follow a specific pattern (for example everything under /blog/), you can use a wildcard to redirect all pages in that section to new URLs.
• Bulk Redirects: In Webflow, go to Site settings → Publishing → 301 redirects. You can add rules one at a time or use CSV Import for a long list. Importing a CSV overwrites your existing redirects, so use Export to save the current list first.
• Publish afterwards. Redirects only take effect once the site is published.

Example wildcard redirect:

Old path: /old-page/(.*)
Redirect to: /new-page/%1

This wildcard rule sends every URL under /old-page/ to its counterpart under /new-page/. My Webflow 301 redirects guide covers the full syntax and the characters you need to escape.

Squarespace URL Patterns to Watch For

Squarespace and Webflow structure URLs differently, so check these before you finalize your redirect map:

• Blog post URLs: depending on your settings, Squarespace blog posts can include dates in the path (for example /blog/2023/5/12/post-name). Webflow blog posts usually look like /blog/post-name, so these will need wildcard or individual redirects.
• Product URLs: Squarespace store products often live under a shop path such as /shop/p/product-name. Decide whether they move to Webflow Ecommerce and redirect them to the new product URLs.
• Folders: pages inside Squarespace navigation folders can have a folder name in the URL. Keep the same structure in Webflow where you can, or redirect to the new path.
• Category and tag pages: blog filters such as ?category=news or /tag/name usually need a redirect to the blog index or a category page.
• System pages: cart, account and checkout pages work differently on every platform, so check each one rather than assuming it carries over.

Replacing Squarespace Features in Webflow

• Contact forms: use Webflow Forms, connected to your CRM or email tool with an integration like Zapier or Make.
• Squarespace Commerce: use Webflow Ecommerce for smaller catalogs, or keep a dedicated store platform for complex needs.
• Member areas: use a tool built for Webflow such as Memberstack or Outseta.
• Scheduling: embed a booking tool such as Calendly.
• Newsletter sign-ups: connect Webflow forms to your email platform.
• Analytics: add Google Analytics or your preferred tool through Webflow’s custom code settings.

Squarespace to Webflow SEO Checklist

1. Copy every page title and meta description from your extraction into Webflow, along with H1s and image alt text.
2. Avoid rewriting top pages at the same time as migrating, so you can tell what caused any ranking change.
3. Test your redirects after launch. Every old URL should return one 301 to a live page, with no chains.
4. Check your sitemap and robots settings: Webflow generates the XML sitemap for you. Confirm it lists only the pages you want indexed.
5. Update internal links to point to final URLs, not redirects.
6. Re-add structured data your Squarespace site generated, such as Organization or FAQ schema.
7. Reconnect analytics and tracking, including Google Analytics and any conversion events.
8. Keep your Squarespace plan active until your domain is fully pointing to Webflow, so visitors never land on a dead site.
9. Submit the new sitemap in Google Search Console and check the Pages and Performance reports weekly for a few weeks.

Launching on Webflow

1. Test forms, links and layouts on desktop, tablet and mobile.
2. Add your custom domain in your Webflow site’s publishing settings and update the DNS records at your registrar as instructed.
3. Publish the site, including your redirects, and test a sample of old URLs.
4. Submit the sitemap in Search Console and keep monitoring for 404s.

Common Mistakes to Avoid

• Cancelling Squarespace before DNS has switched, which takes the old site offline early.
• Missing dated blog URLs, which leaves every old post returning a 404.
• Skipping alt text and metadata, which don’t always come across in the export.
• Overwriting redirects by importing a CSV without exporting the current list.

Conclusion

Migrating from Squarespace to Webflow doesn’t have to be a difficult process. By using the right tools and following a structured approach, you can ensure a smooth transition. Tools like Bulk GPT’s XML to CSV converter and Buzzstream’s Meta Tag Extractor help you gather your site’s data, while Google Sheets provides an organized space for reviewing and editing content. Setting up proper redirects ensures your visitors and SEO rankings remain intact.

Need Help Migrating from Squarespace to Webflow?

I’m Nikolai, a Webflow Premium Partner who builds and migrates websites for SaaS companies. I handle the sitemap audit, redirect map, design rebuild and SEO checks so you keep your rankings through the move. Get in touch to talk about your site, or read more about my Webflow migration services. Moving from another platform? See the guides for WordPress and Wix.

Frequently Asked Questions

How long does a Squarespace to Webflow migration typically take?

A typical Squarespace site migrates to Webflow in about one to two weeks, with most of the effort spent recreating the design and content structure rather than moving the content itself.

Will migrating from Squarespace hurt my SEO rankings?

It shouldn’t, provided you set up 301 redirects from your old Squarespace URLs to their new Webflow equivalents and carry over your existing page titles and meta descriptions. The biggest ranking risk in any platform migration is broken or missing redirects, not the platform switch itself.

Can I keep my Squarespace blog content when migrating?

Yes. Export your content from Squarespace, convert it to CSV and import it into a Webflow CMS collection, or move it by hand for smaller blogs. Check formatting and images afterwards, since the export doesn’t carry everything across cleanly.

Can I keep my Squarespace domain?

Yes. You can keep the domain with Squarespace and point its DNS to Webflow, or transfer it to another registrar. Keep your Squarespace plan active until the switch is complete.

Do I need a developer to migrate from Squarespace to Webflow?

For a mostly template-based site, no. Webflow’s visual builder can recreate most Squarespace layouts without code. More custom Squarespace sites, or those with ecommerce, benefit from developer support.