ABOUT

Making design memorable.


I'm a Wellington based graphic designer who has been creating and developing for the last 5 years. I've designed for online and local clients, and in-house adhering to brand guidelines.

I love to design memorable brands and imagery through stylistic design choices that feel minimal, unique and beautiful. I focus on designing in a style that is simple and striking and always solves the core problems.




SERVICES

What I'm good at.


Graphic design
Branding
UX & UI
Packaging
Editorial layout




APPROACH

Focusing on simplicity and clarity.


To me, good design is focused. It's expressing only what is essential. No clutter. No bullshit. Just exactly what is needed.

This doesn't translate to boring design. Instead, it's design that draws you in and has a clear message with no distractions or confusion. Simple and striking.

VALUES

My design rules.


Be simple but smart
Strive to learn
Break the rules
Always ask questions
Never be boring